Socially Intelligent Marketing (S.I.M) : an innovative approach  to advertising by INSTINCT
 
What is Socially Intelligent Marketing ?

Socially Intelligent Marketing® encourages advertisers to make the most out of their promotional efforts by creating a social impact while at the same time benefiting from the visibility provided by the advertising.

Socially Intelligent Marketing® is about leveraging corporate resources to mobilise innovative development finance in the countries in which these corporations operate. It improves the livelihood of their customers and the environment in which they operate, thereby creating a better environment for themselves to strive in.

How is SIM implemented?

INSTINCT innovates by bringing advertising platforms which render a service to the communities and creates a positive social impact. In order to insure the meaningfulness of the social impact triggered, INSTINCT uses the United Nations' Millennium Development Goals as guideline to its innovation.

The social impact is then assessed using Social Return on Investment (SROI) methodology and reported utilising an online tool: www.socialevaluator.eu

Considered Issues

Environmental issues, support to local industries and traceability are considered in the product development process.

INSTINCT is committed to running its operations in a sustainable way at all levels and in line with the UN Global Compact principles. These encompass human rights and labour standards respect, as well as anti-corruption practices.

Stakeholders Involvement Process

When implementing its products' operations, INSTINCT follows a strict stakeholders involvement process. This process insures that the social impact will be valued by the community and that the implementation of the operations does not create shortfalls or pressure.

To know more about the SIM concept, download S.I.M full presentation or Academic Article from Bernard Nmai (Ghana)